Campaign for Action Fraud (Home Office) and Industry Partners launched today.

The Devil's in Your Details is a digital campaign to raise awareness of the value of your personal information and the threat of Fraud. roll7 has developed a groundbreaking Facebook app www.thedevilsinyourdetails.com – this was tweeted yesterday by Stephen Fry!

We have also made two YouTube Videos and three radio adverts – check them out here;

www.youtube.com/actionfraud

The story was picked up on Sky News this morning http://bit.ly/xZFyOP

Watch this space for more coverage!

New Campaign Launch!

So, after months of hard work we’re finally releasing our Facebook interactive video app!

It’s called The Devil's In Your Details, and it uses your Facebook info to customise a video with you and your friend’s images and names. The team have pulled off some really cool tricks with it and we’re really happy with how it turned out, you can check it out at thedevilsinyourdetails.com let us know what you think (and share it with everyone you know)!